01 / Privacy Policy
Good businesses deserve better blueprints.
Last updated: September 2026
Your privacy matters to us.
This Privacy Policy explains what personal information Blueprint Theory may collect, why we collect it, how we use it, and the choices available to you.
It applies when you visit our website, submit an enquiry, communicate with us, or otherwise interact with Blueprint Theory.
- Who We Are
Blueprint Theory provides brand strategy, content, digital experiences, marketing, growth, and related consulting services.
In this Privacy Policy, “Blueprint Theory,” “we,” “us,” and “our” refer to Blueprint Theory and its team.
- Information We May Collect
The information we collect depends on how you interact with us.
Information you provide directly
When you contact us or complete a form, we may receive information such as:
- Your name
- Email address
- Phone number
- Business name
- Website URL
- Job title
- Information about your business
- Project requirements
- Marketing objectives
- Budget information
- Messages or files you send to us
- Meeting or appointment information
You are not required to provide more information than is reasonably necessary for your enquiry.
Information collected automatically
When you visit the website, certain technical information may be collected automatically.
This can include:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Referral source
- Time spent on pages
- Approximate geographic location
- Interaction with website features
This information helps us understand how the website is being used and how it can be improved.
- How We Use Information
We may use information to:
- Respond to enquiries
- Communicate with prospective clients
- Deliver agreed services
- Arrange meetings
- Prepare proposals
- Manage client relationships
- Improve our website
- Understand website performance
- Analyse user behaviour
- Improve our services
- Maintain security
- Prevent misuse or fraud
- Keep business records
- Meet legal or regulatory requirements
Where appropriate, we may also use your contact information to send relevant business communications.
You can ask us to stop sending marketing communications at any time.
- Our Approach to Data Collection
We aim to collect only the information reasonably necessary for a legitimate business purpose.
We do not intentionally collect unnecessary sensitive personal information through our website.
Please avoid submitting confidential or highly sensitive information through general contact forms unless specifically requested.
- Cookies and Similar Technologies
Our website may use cookies and similar technologies.
Cookies are small files stored on your device that help websites remember information or understand how visitors interact with them.
We may use cookies for:
| Cookie purpose | Why it may be used |
|---|---|
| Essential | To keep the website functioning correctly |
| Analytics | To understand website traffic and behaviour |
| Preferences | To remember certain user settings |
| Performance | To understand and improve website performance |
| Marketing | To understand campaign effectiveness where applicable |
Some cookies may be provided by third-party services.
Where legally required, you may be asked to provide consent before optional cookies are activated.
You can also manage cookies through your browser settings.
- Analytics and Third-Party Tools
We may use third-party platforms to help operate, secure, analyse, or improve our website and services.
These may include services for:
- Website hosting
- Analytics
- CRM
- Scheduling
- Forms
- Security
- Cloud storage
- Marketing
- Project management
These providers may process limited personal information on our behalf.
We aim to work with reputable providers and limit access to information to what is reasonably necessary.
- How We Share Information
We do not sell your personal information.
We may share information with trusted service providers where necessary to operate our business.
Examples include:
- Hosting providers
- Email providers
- Analytics providers
- CRM platforms
- Scheduling platforms
- Contractors or professional advisers
- Technology service providers
We may also disclose information where required to:
- Comply with applicable law
- Respond to a lawful request
- Protect our rights
- Prevent fraud or security threats
- Enforce agreements
- International Processing
Some of the technology platforms we use may store or process information outside Canada.
Where this happens, your information may be subject to the laws of the jurisdiction where it is processed.
We take reasonable steps to work with providers that maintain appropriate security and privacy practices.
- How Long We Keep Information
We retain personal information only for as long as it is reasonably required for the purpose for which it was collected or where retention is required for legitimate business, contractual, accounting, or legal reasons.
Retention periods may vary depending on the type of information.
When information is no longer required, we may securely delete, anonymise, or otherwise dispose of it.
- How We Protect Information
We use reasonable administrative, technical, and organisational safeguards designed to protect information against:
- Unauthorised access
- Loss
- Misuse
- Disclosure
- Alteration
- Destruction
However, no internet-based system can be guaranteed to be completely secure.
We therefore cannot guarantee absolute security of information transmitted online.
- Your Privacy Choices
Depending on applicable law and the circumstances, you may have the right to request:
- Access to personal information we hold about you
- Correction of inaccurate information
- Withdrawal of certain consent
- Deletion of information where appropriate
- Information about how your data has been used
- Removal from marketing communications
Some requests may be subject to legal, contractual, or record-keeping requirements.
- Email Communications
If you receive marketing communications from Blueprint Theory, you may unsubscribe using the link provided in the email or by contacting us directly.
We may still send essential administrative or service-related communications where necessary.
- Children’s Privacy
Our website and services are designed for businesses and professional audiences.
We do not knowingly collect personal information from children through this website.
If you believe a child has submitted personal information to us, please contact us so that we can review the situation.
- External Links
Our website may contain links to websites operated by other organisations.
Their privacy practices are outside our control.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
- Changes to This Privacy Policy
We may update this Privacy Policy as our:
- Website changes
- Services evolve
- Technology changes
- Business practices develop
- Legal obligations change
The latest version will be published on this page along with its updated revision date.